Location – Many laundromats suffer from “inferior location complex”.Aside from the income from his various properties, he also hopes to make about $500,000 from social media earnings this year.Do you have an unsuccessful Laundromat? Here are the top ten reasons why: He posts videos showing how much money he has made at his car washes, refilling the soap and towels and more.Īt 37, he has $10 million in assets, over 130 rentals, two laundromats, two car washes, about 20 vending machines and a self-storage facility. In addition to his laundromat videos, he also posts day-in-the-life vlogs, business ideas with low start-up costs and more.Īfter buying two Royal Car Wash locations in Ashville and Circleville, he gained another half a million subscribers and more content ideas. His favorite part of running his social media accounts is educating his followers on how to run a business. "But people engage with it and it's given me this really interesting opportunity to talk to a lot of people about business." Because it's like, I wouldn't watch the quarter stuff, I would watch the videos where I use spreadsheet breakdowns and do a bunch of financial diagnostics," Schlichter said. Other videos show him counting or collecting money from machines, showing his children how the machines work, explaining how much his laundromat made and more. Some of his most popular videos show him collecting quarters from his machines and dumping them into a bucket, a video that many commenters described as satisfying to watch. We recently launched on Facebook, and we're picking up 10 million views a month right now. "Now we're sitting at a bit over one billion video views in between YouTube and Tiktok. "It just kept growing more and more and more. By October, his video went viral and he gained 100,000 subscribers on YouTube. He started uploading videos of his laundromat in April 2019. Prior to buying the laundromat, he started posting videos in 2017 which never got many views. By 2013, he began managing properties full-time. That's when Schlichter started investing in real estate. He met two people that didn't go to college, a truck driver and a janitor, who acquired wealth through investing in real estate. He grew up in Pickaway County and started working in warehouses, then realized he needed to make more than $11 per hour to "do the things I want to do in life." He became a real estate agent, but quickly realized it was not the job for him. The 37-year-old said he did not grow up with wealth, but worked to make a name for himself. Some of his most popular videos show the social media influencer collecting money from his various vending machines or collecting coins from his washing machines at Trippie's Laundromat at 92 S. With 3.4 million followers on TikTok and 1.51 million subscribers on YouTube, Schlichter, also known as Investment Joy, has found a social media following by showing viewers how he runs his laundromat and car wash. Either way, Brandon Schlichter has made a name for himself in Chillicothe and on TikTok. CHILLICOTHE― Some may know him as a social media sensation, while others may know him as the local laundromat owner.
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